2026 1Q 기준평가 2026. 08. 19.근거 공시 새 창에서 열기
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규제 · 자본집약도 · 생산설비 보유
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寃곕줎: SSP쨌DSP쨌?좊뱶?ㅽ듃?뚰겕瑜?臾띠? ??ㅽ깮 ?좊뱶?뚰겕吏留? 留ㅼ껜? 愿묎퀬二쇱쓽 ?묐㈃ 寃쎌웳???⑥븘 ?덈떎
?좊뱶?щ윭?ㅻ뒗 愿묎퀬二쇱? 愿묎퀬留ㅼ껜瑜??곌껐?섎뒗 紐⑤컮??愿묎퀬 ?뚮옯???ъ뾽?먮떎. SSP 留곹겕留덉씤쨌諛붾━?ㅽ?, AD Network 洹몃┛?? DSP ?먮툕留덉씤, 援ш? MCM 湲곕컲 ?좏뵆?덉씠?몃? ?댁쁺?섎ʼn 愿묎퀬 罹좏럹?몄쓽 援щℓ쨌吏묓뻾쨌留ㅼ껜 理쒖쟻?붋룹꽦怨?遺꾩꽍???곌껐?섎젮 ?쒕떎. 2026??1遺꾧린 愿묎퀬?뚮옯??留ㅼ텧? 74.62?듭썝?쇰줈 ?꾩껜 留ㅼ텧??95.43%瑜?李⑥??덈떎.
1. ?뚮옯???ы듃?대━?ㅺ? 愿묎퀬 嫄곕옒???묒そ??而ㅻ쾭?쒕떎
留곹겕留덉씤? 2016?꾨????댁쁺??鍮꾨낫?곹삎 ?쇳룷癒쇱뒪 愿묎퀬 ?뚮옯?쇱쑝濡??ㅼ튂쨌留ㅼ텧쨌?됰룞 ?꾪솚 湲곗???愿묎퀬瑜?吏묓뻾?쒕떎. 諛붾━?ㅽ???湲濡쒕쾶 留ㅼ껜 ?곕룞??媛뺥솕??SSP?닿퀬, 洹몃┛?쇰뒗 由ъ썙?쒗삎 愿묎퀬, ?먮툕留덉씤? CPC쨌CPM 湲곕컲 DSP? RTB, ?좏뵆?덉씠?몃뒗 援ш? ?좊뱶留ㅻ땲?쨌?좊뱶紐뱀쓣 ?쒖슜??誘몃뵒?먯씠???뚮옯?쇱씠??
| 2026??1遺꾧린 留ㅼ텧 | 湲덉븸 | 鍮꾩쨷 |
|---|---|---|
| 愿묎퀬?뚮옯?? | 74.62?듭썝 | 95.43% |
| 愿묎퀬??? | 3.13?듭썝 | 4.00% |
| ?꾨? 諛?湲고? | 0.45?듭썝 | 0.58% |
| ?⑷퀎 | 78.19?듭썝 | 100.0% |
2025???먮ℓ寃쎈줈??愿묎퀬二?吏곸젒怨꾩빟怨??쒗쑕怨꾩빟???④퍡 援ъ꽦?섎ʼn, 援?궡 留ㅼ텧 鍮꾩쨷??95.87%濡??믪븯?? ?뚯궗??2023??Google MCM ?먭꺽怨?2025??Google Certified Publisher Partner 吏?꾨? ?뺣낫?덈떎怨?怨듭떆?쒕떎. ?대윴 ?뚰듃??吏?꾩? API쨌留ㅼ껜 ?곕룞? ?좉퇋 ?ъ뾽?먯쓽 珥덇린 怨듦툒留??뺣낫???꾩???以??
2. ?곗씠?곗? AI媛 ?ㅼ젣 ?깃낵濡??댁뼱?몄빞 ?쒕떎
?뚯궗??愿묎퀬 罹좏럹???곗씠?곕? ?섏쭛쨌?뺤젣쨌?숈뒿쨌?쒖슜?섎뒗 AIDA 援ъ긽??異붿쭊?섍퀬, ?먮툕留덉씤???먮룞 理쒖쟻?붿? 留욎땄???뚯옱 ?앹꽦 湲곕뒫???곸슜?섎젮 ?쒕떎. logX, ?먯껜 F3php ?꾨젅?꾩썙?? 洹몃┛?쇱쓽 OCR쨌遺?뺥듃?섑뵿 李⑤떒, ?먮툕留덉씤??罹먯떆쨌由ы?寃뚰똿, 諛붾━?ㅽ???湲濡쒕쾶 ?뚮씪誘명꽣 ?ㅼ젙 ???댁쁺 湲곗닠??蹂댁쑀?쒕떎. ?곌뎄媛쒕컻 議곗쭅? 2026??3??留?11紐낆씠怨? ?곗씠?곗? ?뚮옯??媛?怨듭쑀媛 媛뺥솕?섎㈃ 愿묎퀬 ?⑥쑉???믪씪 ???덈떎.
?섏?留?愿묎퀬 ?뚮옯?쇱쓽 ?곗씠?곕뒗 愿묎퀬二셋룸ℓ泥는텽S쨌????뚮옯?쇱쓽 ?뺤콉???곹뼢??諛쏅뒗?? ?깃낵媛 醫뗭븘??愿묎퀬二쇰뒗 ?④?瑜?鍮꾧탳?섍퀬, 留ㅼ껜?????믪? ?섏씡???붽뎄?섎ʼn, Google쨌Meta ???뚮옯?쇱쓽 ?뺤콉 蹂?붽? API쨌?섏닔猷뙿룸끂異쒖쓣 諛붽? ???덈떎. ?곗씠?곌? ?볦씠??寃껊쭔?쇰줈 ?ㅽ듃?뚰겕?④낵??媛寃⑷껐?뺣젰???먮룞?쇰줈 ?앷린吏???딅뒗??
3. ?꾩옱 遺꾧린 ?섏씡?깆? ?묓샇?섏?留?TTM 鍮꾧탳?먮뒗 ?쒓퀎媛 ?덈떎
2025???곌껐 留ㅼ텧? 305.99?듭썝, ?곸뾽?댁씡? 24.21?듭썝?댁뿀?? 2026??1遺꾧린 留ㅼ텧? 78.19?듭썝, ?곸뾽?댁씡? 6.76?듭썝, ?곸뾽?댁씡瑜좎? 8.64%?? 怨듭떆 DB?먮뒗 ?꾨뀈 ?숆린 2025??1遺꾧린 ?щТ ?됱씠 蹂꾨룄濡???λ릺???덉? ?딆븘, ?대쾲 ?됯????곌컙 ?ㅼ쟻怨??꾩옱 遺꾧린???덈? ?섏튂쨌?ъ뾽 誘뱀뒪瑜?以묒떖?쇰줈 ?먮떒?덈떎.
愿묎퀬?뚮옯??留ㅼ텧? ?명삎???ъ?留?留ㅼ껜鍮꾩? 嫄곕옒議곌굔, 愿묎퀬二??뺤궛 援ъ“媛 ?먭?? ?꾧툑?먮쫫??醫뚯슦?쒕떎. 2025??留ㅼ텧?먭????遺遺꾩씠 愿묎퀬?뚮옯??留ㅼ엯?≪쑝濡?援ъ꽦?섏뼱 ?덉뼱, 留ㅼ텧 ?깆옣蹂대떎 留ㅼ껜鍮?李④컧 ??怨듯뿄?댁씡怨?愿묎퀬 罹좏럹???좎??⑥쓣 遊먯빞 ?쒕떎. ?댁빱癒몄뒪 ?ъ뾽? 2026??1??醫낆냽?뚯궗 吏遺?留ㅺ컖?쇰줈 ?꾩옱 以묒떖 ?ъ뾽?먯꽌 鍮좎죱?ㅻ뒗 ?먮룄 ?ъ뾽 ?⑥닚??痢〓㈃?먯꽌??湲띿젙?곸씠??
?먯닔 洹쇨굅
| ??ぉ | ?먯닔 | ?먮떒 |
|---|---|---|
| 吏꾩엯?λ꼍 | 53 | ?뚮옯??媛쒕컻쨌留ㅼ껜 API쨌?뚰듃???먭꺽怨??곗씠???댁쁺 ?꾩슂 |
| ?꾪솚鍮꾩슜 | 44 | 罹좏럹???곗씠?걔룹뿰?쇑룹꽦怨??대젰? ?덉쑝??愿묎퀬二??대룞 媛?? |
| 釉뚮옖??IP | 58 | 9???댁쁺 留곹겕留덉씤, Google ?뚰듃?? ?먯껜 ?뚮옯?셋룹븣怨좊━利? |
| ?ㅽ듃?뚰겕?④낵 | 22 | 愿묎퀬二셋룸ℓ泥는룸뜲?댄꽣媛 ?섎㈃ 留ㅼ묶 ?⑥쑉??媛쒖꽑?????덉쓬 |
| 媛寃⑷껐?뺣젰 | 41 | ?깃낵 湲곕컲 李⑤퀎??媛?ν븯吏留?留ㅼ껜쨌愿묎퀬二??묒긽?μ씠 ?묒そ??議댁옱 |
| 留덉쭊異붿꽭 | 51 | ?꾩옱 遺꾧린 8.64% ?묒옄?대굹 留ㅼ껜鍮꾩? ?뺤콉??誘쇨컧 |
理쒖쥌 56?먯? ??ㅽ깮 ?뚮옯?쇨낵 ?뚰듃???먯궛???믨쾶 蹂대릺, 愿묎퀬?쒖옣 寃쎌웳怨?留ㅼ껜鍮꽷룸????뚮옯???섏〈??諛섏쁺???먯닔??
비판적으로 봐야 할 것
?듭떖 由ъ뒪?? 愿묎퀬 嫄곕옒 洹쒕え媛 而ㅼ졇???뚮옯?쇱씠 媛?멸???寃쎌젣??紐レ? 蹂꾧컻??
- 1.*留ㅼ껜鍮?遺??: 2025??留ㅼ텧?먭????遺遺꾩씠 愿묎퀬?뚮옯??留ㅼ엯?≪씠?? 留ㅼ텧 利앷?媛 留ㅼ껜鍮?利앷?濡??곸뇙?섎㈃ 怨듯뿄?댁씡???섏? ?딆쓣 ???덈떎.
- 2.????뚮옯???섏〈: Google MCM쨌GCPP? ?щ윭 留ㅼ껜 API???뺤콉, ?섏닔猷? ?곗씠???묎렐 沅뚰븳 蹂?붽? ?ъ뾽??吏곸젒 ?곹뼢??以??
- 3.?묐㈃?쒖옣 寃쎌웳: 愿묎퀬二쇰뒗 ??? 鍮꾩슜怨??깃낵瑜? 留ㅼ껜???믪? ?섏씡諛곕텇???붽뎄?쒕떎. ?묒륫???숈떆??留뚯”?쒗궎??媛寃⑷껐?뺣젰???쒗븳?????덈떎.
- 4.*AI ?곸슜??: AIDA쨌?먮툕留덉씤 理쒖쟻?붿? ?먮룞 ?뚯옱 ?앹꽦? 媛쒕컻 怨꾪쉷怨??곸슜 ?④퀎媛 援щ텇?섏뼱???쒕떎. ?ㅼ젣 愿묎퀬二??좎??㉱룰킅怨좏슚?㉱룹쑀猷??ъ슜?됱씠 ?뺤씤?섏뼱???쒕떎.
- 5.援?궡 留ㅼ텧 吏묒쨷: 2025??留ㅼ텧??95% ?댁긽??援?궡?먯꽌 諛쒖깮?덈떎. ?댁쇅 ?뚮옯???뺤옣?먮뒗 ?꾩? 留ㅼ껜쨌愿묎퀬二셋룰퇋?쑣룻솚????묒씠 ?꾩슂?섎떎.
?ㅼ쓬 ?됯??먯꽌??留ㅼ껜鍮?李④컧 ??怨듯뿄?댁씡, 愿묎퀬二셋룸ℓ泥??좎??? 罹좏럹?몃떦 ?섏씡?? Google쨌?곸쐞 ?뚰듃???섏〈?? AI 湲곕뒫???좊즺 ?꾪솚???뺤씤?댁빞 ?쒕떎.
총평
珥앺룊: 56??????ㅽ깮 ?좊뱶?뚰겕 援ъ“??留ㅻ젰?곸씠吏留? ?곗씠?곌? 媛寃⑷껐?뺣젰?쇰줈 諛붾뚮뒗吏 ?뺤씤?댁빞 ?쒕떎
?좊뱶?щ윭?ㅻ뒗 SSP쨌AD Network쨌DSP쨌誘몃뵒?먯씠?섏쓣 ?먯껜 ?뚮옯?쇱쑝濡??댁쁺??愿묎퀬 嫄곕옒???щ윭 ?④퀎瑜??듯빀?섎젮 ?쒕떎. 2016?꾨????댁쁺??留곹겕留덉씤, Google ?뚰듃??吏?? ?먮툕留덉씤??RTB쨌AI 理쒖쟻?? 洹몃┛?쇱쓽 由ъ썙??愿묎퀬???⑥닚 愿묎퀬??됱궗蹂대떎 湲곗닠 ?먯궛??留롫떎??洹쇨굅?? 2026??1遺꾧린 留ㅼ텧怨??곸뾽?댁씡??媛곴컖 78.19?듭썝怨?6.76?듭썝?쇰줈 ?묒옄??
洹몃윭??愿묎퀬?뚮옯???먭???留ㅼ껜鍮꾩? 諛?묓븯怨? 愿묎퀬二셋룸ℓ泥는텴oogle ??嫄곕옒 ?곷?諛⑹쓽 ?묒긽?μ씠 媛뺥븯?? 援?궡 留ㅼ텧 吏묒쨷怨?AI 湲곕뒫???곸슜???④퀎???뺤씤???꾩슂?섎떎. 愿묎퀬 罹좏럹???곗씠?곌? ?ㅼ젣濡?怨좉컼 ?좎??④낵 ?쒕ℓ異?留덉쭊???믪씠?붿? ?뺤씤?섍린 ?꾧퉴吏???뚮옯???꾨━誘몄뾼???쒗븳?덈떎.
?먯닔媛 ?щ씪媛?議곌굔
- 留ㅼ껜鍮???怨듯뿄?댁씡怨?愿묎퀬二??좎??⑥씠 ?④퍡 媛쒖꽑??寃?- ?먮툕留덉씤쨌AIDA??AI 理쒖쟻?붽? 愿묎퀬 ?깃낵? ?좊즺 ?ъ슜?됱쑝濡?寃利앸맆 寃?- Google ?뚰듃?덉떗???섏뼱 ?댁쇅 愿묎퀬二셋룸ℓ泥대줈 留ㅼ텧??遺꾩궛??寃?- SSP쨌DSP쨌AD Network ?듯빀?쇰줈 嫄곕옒???섏씡?깆씠 ?믪븘吏?寃?
?먯닔媛 ?대젮媛?議곌굔
- 留ㅼ껜鍮꾩? ?뚮옯???섏닔猷뚭? 留ㅼ텧蹂대떎 鍮좊Ⅴ寃??곸듅??寃?- Google쨌?곸쐞 留ㅼ껜???뺤콉 蹂?붾줈 ?곗씠?걔룸끂異쑣룹젙??議곌굔???낇솕??寃?- 愿묎퀬二??댄깉怨?罹좏럹???④? ?섎씫??諛섎났??寃?- AI 媛쒕컻鍮꾧? ?섏?留?怨좉컼 ?깃낵? 留ㅼ텧 ?꾪솚???섑??섏? ?딆쓣 寃?
?꾩옱??湲곗닠 ?뚮옯?쇨낵 ?뚰듃???먯궛???몄젙??56?먯쑝濡??됯??섎릺, 愿묎퀬 嫄곕옒??寃쎌젣??紐レ씠 ?덉젙?섎뒗吏 ?뺤씤?댁빞 ?쒕떎.